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Samsung Plans to Expand Galaxy AI to 400 Million Devices by Year-End
ByAinvest
Wednesday, Jul 16, 2025 7:45 am ET1min read
Samsung reports that 70% of Galaxy S25 owners use AI features, with specific usage rates for Circle to Search, Photo Assist, Now Brief, and Google Gemini. The company plans to expand Galaxy AI to 400 million devices by the end of 2025, doubling its previous target. New device launches and updates will play a key role in achieving this goal.
Samsung has been aggressively pushing its Galaxy AI features, with 70% of Galaxy S25 owners utilizing AI tools [1]. The company's latest strategy involves expanding Galaxy AI to 400 million devices by the end of 2025, doubling its previous target [1]. This expansion will be facilitated through new device launches and updates.Key AI features in use among Galaxy S25 owners include Circle to Search (54%), Photo Assist (26%), Now Brief (33%), and Google Gemini. The latter has seen significant growth, with the number of users tripling compared to the previous generation [1].
To meet its goal, Samsung is focusing on integrating Galaxy AI into a broader range of devices. This includes smartphones, tablets, laptops, and wearables, with future XR (eXtended Reality) devices also set to incorporate Galaxy AI. The latest Galaxy Z Fold 7 and Z Flip 7 series, announced at Unpacked in New York, feature the latest One UI 8 update and new AI enhancements [2]. Additionally, the Galaxy Watch 8 series, the first to adopt Google Gemini, aims to provide a hands-free user experience [2].
The absence of S-Pen support in the Galaxy Z Fold 7 is a notable change, likely aimed at achieving a thinner profile. This decision may affect power users who valued the productivity offered by the S Pen [2]. However, the introduction of the Galaxy Z Flip 7 FE as an entry-level option suggests Samsung is making foldable technology more accessible [2].
Samsung's strategy is underpinned by the belief that AI can significantly enhance user experience and productivity. The company's ambitious goal of reaching 400 million devices by the end of 2025 reflects its confidence in the growing adoption and utility of AI features.
References:
[1] https://www.sammobile.com/news/samsung-plans-major-galaxy-ai-expansion-by-2025/
[2] https://www.thehindu.com/sci-tech/technology/gadgets/samsung-unveils-thinner-foldables-with-galaxy-z-flip-7-and-fold-7-but-ditches-s-pen-on-fold-7/article69791836.ece
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