Samsung is now offering a massive $470 off the unlocked 512GB Galaxy Z Fold 7, bringing the price down to $1,649.99. This is the best cash discount tracked since launch. The 256GB and 1TB models are also discounted, with $350 off each. To receive the discount, select "No, Get $200 Samsung Instant Savings" in the Samsung Trade-in section.
Samsung Electronics Co. has announced significant discounts on its Galaxy Z Fold 7, including a massive $470 off the unlocked 512GB model, bringing the price down to $1,649.99. This is the best cash discount tracked since the device's launch. The 256GB and 1TB models are also discounted, with $350 off each. To receive the discount, customers must select "No, Get $200 Samsung Instant Savings" in the Samsung Trade-in section.
This promotional strategy is part of Samsung's aggressive approach to counter Apple's upcoming iPhone 17 release. Samsung has historically been proactive in offering discounts and promotions to maintain its competitive edge, especially in the face of Apple's market dominance. The Galaxy Z Fold 7, a foldable phone, is a key product in Samsung's ongoing rivalry with Apple, which does not currently offer a foldable device [1].
Samsung's market share in the U.S. has been growing, rising from 23% to 31% in the second quarter of 2025, while Apple's market share has declined to 49% from 56% [1]. This growth is partly attributed to Samsung's strategic pricing and trade-in programs, which have helped to boost the value of used Galaxy phones. Samsung's aggressive discounting and trade-in offers appear to be paying off, as seen in the rising market share and the increasing value of used Galaxy phones [1].
As the iPhone 17 release date approaches, it is expected that Samsung will continue to offer new deals and promotions to maintain its competitive position. This strategy includes not only price reductions but also new initiatives such as the Galaxy Z Fold 7 100-day free trial and the new standalone trade-in scheme [1].
In conclusion, Samsung's latest discounts on the Galaxy Z Fold 7 are part of a broader strategy to capitalize on the upcoming iPhone 17 release and maintain its market share. These discounts and promotions are likely to continue, as Samsung seeks to exploit the product gap between its foldable devices and Apple's offerings.
References:
[1] https://www.forbes.com/sites/jaymcgregor/2025/08/19/samsung-galaxy-z-fold-7-price-drop-before-apple-iphone-17-release-date/
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