Samsung Enhances SmartThings Platform with AI Features and User-Friendly Improvements

Samsung has revamped its SmartThings platform with new AI features, including natural language control, Routine Creation Assistant, and Confirm to Run Actions. These improvements aim to make home automation more accessible and user-friendly. The platform also gains a Delay Actions feature, expanded Apple device support, and a Virtual Home feature for testing smart home capabilities without purchasing devices.

Samsung has introduced several significant updates to its SmartThings platform, aiming to make home automation more accessible and user-friendly. The new features include natural language control, the Routine Creation Assistant, and Confirm to Run Actions, among others. These advancements are designed to simplify the setup and management of smart home systems, potentially driving broader adoption.

The Routine Creation Assistant allows users to describe what they want their home to do using natural language, such as "turn off all the lights whenever I leave the house." This feature eliminates the need for manual configuration of each device, making automation more accessible. Additionally, the Delay Actions feature enables users to schedule multiple timed steps within a single routine, enhancing the platform's flexibility.

Another notable update is the Confirm to Run Actions feature, which adds a notification confirming the execution of a routine. This prevents accidental activations in shared households, ensuring that routines are only triggered when desired. The SmartThings app for Apple Watch has also been upgraded to include a new widget and expanded device support, making it easier to control smart home devices on the go.

Samsung has also introduced a Virtual Home feature, allowing users to test smart home capabilities without purchasing devices. This feature is particularly useful for potential buyers who want to experience the platform before committing to a purchase.

These updates come at a time when the smart home automation market is experiencing robust growth. According to SNS Insider, the market size was valued at USD 78.01 billion in 2023 and is expected to reach USD 417.97 billion by 2032, growing at a CAGR of 20.53% [1]. The U.S. market is expected to reach USD 19.90 billion in 2023 and grow at a CAGR of 20.08% [1].

The advancements in Samsung's SmartThings platform are likely to attract more users, particularly those who find traditional home automation systems complex and time-consuming to set up. By making automation more accessible, Samsung is positioning itself as a leader in the smart home market, which is poised for significant growth in the coming years.

References:
[1] https://www.globenewswire.com/news-release/2025/07/01/3108423/0/en/Smart-Home-Automation-Market-Size-to-Hit-USD-417-97-Billion-by-2032-grow-at-a-CAGR-of-20-53-Research-by-SNS-Insider.html