Samsung and Coinbase Embed Crypto into Daily Life via Secure Wallet Integration

Samsung and Coinbase have launched a partnership to integrate cryptocurrency trading services into the Samsung Wallet app, granting access to 75 million Galaxy users in the United States. The collaboration introduces Coinbase One, the exchange's premium membership service, which offers zero trading fees, enhanced staking rewards, and priority support. Galaxy users can now access these features without downloading a separate app or transferring funds, streamlining crypto trading, staking, and spending directly through their devices . The integration leverages Samsung's proprietary Knox security platform, utilizing hardware-level encryption, tokenization, and biometric authentication to safeguard sensitive data .

The partnership marks Coinbase's largest consumer distribution initiative to date. U.S. Galaxy users receive a free three-month subscription to Coinbase One's Preferred Tier, which includes zero trading fees on select assets and boosted staking rewards. Additionally, users can earn a $25 USDC credit after their first trade . Samsung Wallet, which already consolidates digital payment cards, IDs, and keys, now includes crypto management, allowing users to view holdings, make transactions, and access financial tools in one interface . This expansion builds on an earlier integration with Samsung Pay, which enabled in-app crypto purchases for U.S. users in July 2025 .

Security remains a core focus, with Coinbase and Samsung emphasizing protections against unauthorized access. The Knox platform ensures that crypto and payment data are encrypted and isolated from other device functions, reducing exposure to potential breaches . Coinbase's account protection feature also offers limited coverage for unauthorized transfers in select regions, adding an additional layer of trust for users . The partnership aligns with broader trends in institutional crypto adoption, as Coinbase expands beyond trading into custody, payments, and derivatives, while also serving as a custodian for eight of the 11 U.S. spot Bitcoin ETFs .

The initial rollout in the U.S. is poised to significantly expand Coinbase's retail user base. With 75 million Galaxy users in the country, the partnership could accelerate mainstream crypto adoption by embedding financial services into everyday smartphone usage. Samsung's Drew Blackard highlighted the app's role in daily tasks, such as payments and digital identity management, while Coinbase's Shan Aggarwal emphasized the combination of Samsung's scale with Coinbase's trusted platform . The collaboration also reflects Coinbase's strategic shift toward competing with traditional financial services, as seen in its recent $2.9 billion acquisition of Deribit .

Plans for global expansion are already underway, with both companies aiming to extend the service to international markets. Samsung's 1.3 billion active Galaxy devices worldwide represent a vast potential audience for crypto services, particularly as regulatory frameworks evolve. The partnership's success in the U.S. could serve as a blueprint for embedding crypto into mobile ecosystems, potentially reshaping how consumers interact with digital assets. Analysts note that the integration addresses a key barrier to adoption-ease of use-by eliminating the need for separate apps and leveraging existing user trust in Samsung's ecosystem .