Samsung and Coinbase Democratize Crypto Access with Galaxy Wallet Integration

Samsung Electronics and Coinbase have partnered to integrate Coinbase One, the cryptocurrency exchange's premium membership service, into Samsung Wallet, providing access to over 75 million Galaxy users in the United States and plans for global expansion. The collaboration, announced in October 2025, aims to streamline cryptocurrency adoption by embedding Coinbase's trading and custody tools directly into Samsung's mobile ecosystem. Galaxy users can now access zero trading fees, enhanced staking rewards, and account protection features without leaving their devices or downloading a separate appSamsung Teams Up with Coinbase to Unlock Crypto Trading and Payments^[5].

The integration includes Samsung Pay, enabling users to make payments tied to their crypto holdings, effectively merging traditional and digital finance within a single platform. This move positions Samsung Wallet as a centralized hub for managing payment cards, transit passes, and crypto assets. Coinbase One subscribers also gain access to a debit card for crypto-based spending and rewards, further bridging the gap between digital assets and everyday transactions.

Shan Aggarwal, Coinbase's Chief Business Officer, emphasized the partnership's potential to democratize crypto access, stating that the collaboration pairs "Samsung's global scale with Coinbase's trusted platform to deliver the best value for people to access crypto." Drew Blackard, Samsung's Senior Vice President of Mobile Product Management, highlighted the company's commitment to enhancing user experience through added functionality, calling Coinbase "an ideal partner" in achieving this mission.

The initiative marks one of the largest hardware-exchange partnerships in the crypto space since Apple Pay's limited wallet integrations. With over one billion active Galaxy users globally, the partnership could significantly expand Coinbase's reach, particularly among mainstream consumers unfamiliar with cryptocurrency. The U.S. rollout is followed by plans to extend the service internationally, leveraging Samsung's extensive mobile user base to foster broader crypto adoption.

Analysts note that the partnership aligns with Coinbase's recent strategy to integrate crypto into mainstream financial tools. The integration of Samsung Pay with Coinbase accounts allows users to execute peer-to-peer transactions, installment payments, and digital identity services, further embedding crypto into daily life. This move also positions Samsung as a key player in the evolving fintech landscape, competing with other tech giants seeking to dominate crypto accessibility.

The collaboration underscores the growing convergence of mobile technology and blockchain services. By embedding crypto tools into widely used platforms, Samsung and Coinbase aim to reduce barriers to entry for new users while reinforcing existing user engagement. As the global crypto market continues to mature, such partnerships are likely to play a pivotal role in shaping the future of digital financeSamsung Teams Up with Coinbase to Unlock Crypto Trading and Payments^[5].