Samsung aims for double-digit growth of foldable phones in 2025

Samsung aims for double-digit growth of foldable phones in 2025

Samsung Electronics has set an ambitious target to achieve double-digit growth in foldable phone sales for the year 2025. This aggressive goal comes on the heels of the company's strong performance in the second quarter of 2025, where it reported a 38% increase in smartphone shipments in the United States [1]. The growth was driven by the Galaxy Z Flip 7 and Galaxy Z Fold 7, which have garnered significant consumer interest.

The company's strategy to expand its foldable phone offerings is a direct response to the competitive landscape. While Apple has been exploring the foldable phone market, Samsung has already established a strong foothold with its Galaxy Z series. Apple's iPhone sales dropped by 11% in the second quarter of 2025, highlighting the potential for Samsung's foldable phones to capture market share [1].

Samsung's partnership with Tesla, announced earlier this month, is also expected to bolster its technology and innovation capabilities. The multibillion-dollar chip supply agreement will provide Samsung with advanced memory and logic chips necessary for powering AI applications [2]. This partnership underscores Samsung's commitment to staying at the forefront of technological advancements.

Looking ahead, Samsung is poised to launch its first tri-folding phone before the end of 2025. Additionally, the Galaxy S26 series, including the Galaxy S26 Pro, Galaxy S26 Edge, and Galaxy S26 Ultra, is set to debut in January 2026. These launches are expected to further cement Samsung's position in the market and drive growth in foldable phone sales.

The competitive dynamics in the smartphone market are shifting, with consumers increasingly seeking innovative and unique features. Samsung's focus on foldable phones and strategic partnerships positions it well to capitalize on this trend. As Apple continues to develop its foldable iPhone, Samsung's early lead in this segment could provide a significant advantage.

References:
[1] https://www.sammobile.com/news/samsung-sells-more-phones-usa-q2-2025-apple-iphone-sales-falter/
[2] https://247wallst.com/apps-software/2025/07/30/samsung-partners-with-tesla-as-apple-seeks-to-compete-via-foldable-phone/