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Sally Beauty and DoorDash Partnership: Enhancing Urban Consumer Reach and Driving Revenue Growth
ByAinvest
Sunday, Sep 21, 2025 7:17 am ET1min read
Sally Beauty Holdings and DoorDash have partnered for the "Beauty on the Go" pop-up event in NYC, offering free swag bags and exclusive product promotions. This collaboration aims to engage urban beauty consumers and expand Sally Beauty's direct-to-consumer reach. The partnership reflects efforts to modernize distribution and adapt to digital-first beauty retail, but its impact on digital sales and value-focused consumer risk is not expected to be material at this stage.
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