Salesforce upgraded to Neutral by DA Davidson analyst Gil Luria.

DA Davidson analyst Gil Luria upgraded Salesforce to Neutral from Underperform. The upgrade comes after the company's recent earnings beat, with Salesforce reporting a 22% YoY increase in sales and a 25% YoY increase in operating income.

DA Davidson analyst Gil Luria has upgraded Salesforce to Neutral from Underperform, reflecting the company's recent strong earnings performance. The upgrade comes after Salesforce reported a 22% year-over-year (YoY) increase in sales and a 25% YoY increase in operating income, according to earnings released on July 2, 2025 [1].

Salesforce's (NASDAQ: CRM) stock price has been volatile in recent months, with a decline of approximately 11% from its current price action. The stock currently trades at $236.20, down from its peak in the previous year. Despite this volatility, the company's strategic focus on AI and enterprise cloud spending has been acknowledged by analysts, leading to the upgrade from Underperform to Neutral [1].

The upgrade by DA Davidson analyst Gil Luria also reflects the company's ability to maintain its growth trajectory despite broader market challenges. Salesforce's Q2 2025 revenue rose 8.4% to $9.33 billion, with a 32.8% operating margin, outperforming SaaS peers amid macroeconomic headwinds [2].

Investors should carefully consider the reasons behind this upgrade and assess their own investment strategies accordingly. Salesforce's strategic position in the enterprise software market, particularly its focus on agentic AI and data infrastructure, positions it for long-term growth. However, the stock's valuation remains a key factor for investors to consider.

References:
[1] https://www.asktraders.com/analysis/salesforce-crm-upgraded-price-target-remains-down-from-here/
[2] https://www.ainvest.com/news/salesforce-strategic-position-post-generative-ai-enterprise-software-market-2508/