Salesforce Trading Volume Drops 25.5% to $1.315 Billion, Ranks 62nd in Daily Volume

On July 22, 2025, Salesforce's trading volume reached $1.315 billion, marking a 25.5% decrease from the previous day. This placed Salesforce at the 62nd position in terms of trading volume for the day. The stock price of Salesforce (CRM) increased by 0.50%.

Regal Rexnord, a U.S. company based in Milwaukee, Wisconsin, has significantly improved its supply chain operations by adopting Salesforce's CRM, order management, integration, and AI technologies. The company, which has around 30,000 employees and thousands of suppliers across North America, Europe, and Asia, produces technologies that power data centers, industrial vehicles, and equipment. The Covid pandemic and a merger in 2021 exposed the company's complex supply chain, leading to a rethink of its technology stack.

Regal Rexnord began working with Salesforce in early 2023 to streamline its supply chain tech stack, which included various channels and more than 20 ERP systems. The company moved its service users onto Salesforce Order Management and CPQ sales tool, enabling them to process all orders in one place. This integration reduced the time to onboard new customer service reps and improved CSAT scores. MuleSoft, Salesforce's integration and automation solution, acted as a central nervous system, connecting all of Regal Rexnord's strategic platforms to the Salesforce OMS and CPQ tools.

Regal Rexnord is also leveraging Salesforce's AI-powered service platform feature to help customer service agents quickly generate written responses to common customer questions. The company is testing an out-of-the-box AI agent built inside of Salesforce Order Management, which can answer the most common customer question, "Where's my order?" without needing any of a rep's time. This automation allows the company to focus on more strategic work and respond more quickly to customers.

Federer, Vice President and General Manager of Regal Rexnord, believes that AI agents, paired with the company's own data, can modernize Regal's manufacturing business. The company is experimenting with Agentforce across its organization for various business use cases, including larger projects on the SIOP and supply chain side. The journey to fully integrate AI into Regal Rexnord's operations is ongoing, with the potential to use AI agents for win-loss analysis and other strategic initiatives.