Salesforce Stock Drops 31.5% in Trading Volume as Price Hike Announced

On June 18, 2025, Salesforce (CRM) experienced a significant decline, with its trading volume reaching $1.652 billion, marking a 31.5% decrease from the previous day. The stock price dropped by 1.23%, extending its losing streak to two consecutive days, with a total decline of 1.65% over the past two days.

Salesforce has announced a 6% price increase for its Enterprise and Unlimited Editions across Sales Cloud, Service Cloud, Field Service, and select Industry Clouds, effective from August 1, 2025. This adjustment reflects the company's ongoing innovation and the value it delivers to customers. The price hike is part of a broader packaging and pricing update that includes the introduction of new Agentforce user licenses and add-ons, as well as Agentforce 1 Editions. These updates aim to embed AI into every employee workflow across the platform.

Alongside the price increase, Salesforce has detailed new features coming to Slack, including tighter integration with Salesforce. The company has also announced that customers will see a 6% increase in pricing for Enterprise and Unlimited Editions across Sales Cloud, Service Cloud, Field Service, and select Industry Clouds. The new Agentforce add-ons and Agentforce 1 Editions are generally available for Sales Cloud, Service Cloud, Field Service, and Industry Clouds, replacing the previous Einstein add-ons and Einstein 1 Editions.

Salesforce's pricing strategy has been a topic of discussion within the ecosystem, with many professionals expressing doubts about the practicality and real-world value of agentic automation. The new updates signal a shift towards broader agent usage across entire teams, indicating that Salesforce sees agentic AI as a core component of every future deployment. The price changes are expected to spark some discussion, as the value of these features depends on their implementation and the resulting productivity gains or cost savings.

Slack is also receiving a major AI upgrade, with all paid plans now including the ability to deploy multiple AI agents directly inside Slack. A new Enterprise+ plan has been introduced with enhanced governance, security, and enterprise search. The Business+ plan is now priced at $15 per user per month, and Slack is now free for all Salesforce customers, with every plan including access to Salesforce channels. These updates are designed to cut down on scattered insights and give cross-functional teams one place to act on up-to-date customer data.