Salesforce Slides 2.45% as $1.91B Trading Volume Propels Stock to 53rd in Market Activity Amid $1.5B AI Joint Venture with ServiceNow

On July 31, 2025, Salesforce (CRM) closed with a 2.45% decline, trading on a daily volume of $1.91 billion—a 82.77% surge from the prior day—ranking 53rd in market activity. The drop came amid broader market uncertainty, though the stock’s liquidity saw a significant boost, reflecting heightened investor engagement.

Salesforce and ServiceNow are nearing a $1.5 billion joint investment in Genesys Cloud Services, a provider of AI-driven customer engagement solutions. The partnership, confirmed by Bloomberg sources, values Genesys at approximately $15 billion and marks a rare alignment between competing enterprise software firms. The investment, expected to close by late 2026, will be used to repurchase shares from existing equity holders, with Hellman & Friedman and Permira retaining majority ownership. Genesys’ AI-powered platform has driven 35% year-over-year revenue growth, underscoring its strategic appeal to tech giants seeking to enhance AI-driven customer experiences.

The collaboration aims to integrate Genesys’ capabilities with Salesforce’s Service Cloud and ServiceNow’s AI Platform, enabling unified solutions for contact centers. Executives from both firms emphasized the potential to redefine customer interactions through autonomous, AI-powered workflows. The deal highlights the growing demand for agentic AI tools that automate and personalize customer journeys, aligning with Salesforce’s broader AI strategy. However, the stock’s intraday weakness suggests market skepticism about near-term execution risks, despite the long-term strategic rationale.

The strategy of purchasing the top 500 stocks by daily trading volume and holding them for one day has generated a 166.71% return from 2022 to July 30, 2025, outperforming the benchmark by 137.53%. This approach underscores the efficacy of liquidity-focused momentum strategies in capturing short-term market movements, particularly in high-volume names like Salesforce, which saw a sharp spike in trading activity despite a price decline.