Salesforce shares fall 2.62% intraday after insider selling and Genesys investment talks.

Friday, Aug 1, 2025 1:03 pm ET1min read
Salesforce, Inc. declined 2.62% in intraday trading. The company announced a definitive agreement to acquire Bluebirds, an AI-powered prospecting platform, which will enhance Sales Cloud and Agentforce capabilities. Additionally, Salesforce increased its investment in Genesys, a global leader in AI-powered experience orchestration, deepening their partnership. However, the stock's decline may be attributed to insider selling, with reports of Salesforce and ServiceNow insiders selling shares.

Salesforce shares fall 2.62% intraday after insider selling and Genesys investment talks.

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