Salesforce's Stock Surge: A Deep Dive into the Fundamentals
Sunday, Jan 26, 2025 7:34 am ET
Salesforce's (NYSE: CRM) stock has been on a tear, surging by a remarkable 14% over the past three months. As investors, we know that fundamentals drive long-term market price movements. So, let's dive into Salesforce's key financial indicators to understand if they've played a role in the recent price action.

First, let's look at Salesforce's revenue growth. In the fiscal year 2024, Salesforce generated $34.9 billion in revenue, up 11% year-over-year (YoY) and 11% in constant currency (CC). This growth is driven by both subscription and support revenues, which increased by 12% YoY, and professional services and other revenues, which remained flat YoY. Salesforce's revenue growth has been consistently strong, outpacing many of its competitors in the software industry.
Next, let's examine Salesforce's profit margins. The company's fiscal year 2024 GAAP operating margin was 14.4%, and the non-GAAP operating margin was 30.5%. While Salesforce's GAAP operating margin is lower than some of its competitors, its non-GAAP operating margin is higher than Adobe's. This suggests that Salesforce's profitability is strong, but it may have higher expenses or restructuring costs compared to its competitors.
Now, let's discuss Salesforce's cash flow. The company's operating cash flow for the fiscal year 2024 increased by 44% YoY, and free cash flow grew by 50% YoY. This strong cash flow growth indicates Salesforce's financial health and ability to generate cash from its operations.

Salesforce has also made strategic moves to return value to shareholders. The company initiated a quarterly dividend of $0.40 per share of outstanding common stock and increased its share repurchase program authorization by $10 billion. These actions demonstrate Salesforce's confidence in its financial performance and commitment to returning value to shareholders.
Analysts have also been bullish on Salesforce's stock. The average rating from 39 analysts is "Buy," with a 12-month stock price forecast of $374.11, representing a 12.05% increase from the latest price. These positive analyst ratings and forecasts contribute to the overall optimism surrounding Salesforce's stock.
In conclusion, Salesforce's strong revenue growth, solid profit margins, and impressive cash flow growth have all contributed to the company's stock price surge over the past three months. Additionally, the company's strategic moves to return value to shareholders and positive analyst ratings have further bolstered investor confidence in Salesforce's stock. As long-term investors, we should continue to monitor Salesforce's fundamentals and remain optimistic about the company's prospects.