Salesforce Boosts AI Sales Automation via $1.1B Bluebirds Acquisition as Stock Ranks 71st in Liquidity

Salesforce (CRM) rose 0.63% on Aug. 4, with a trading volume of $1.11 billion, ranking 71st in liquidity among stocks. The CRM leader announced plans to acquire Bluebirds, a presales prospecting platform, to enhance its AI-driven sales automation capabilities. The deal, expected to close in Q3 2025, integrates Bluebirds’ targeting engine and prospecting agent into Sales Cloud and Agentforce, aiming to reduce repetitive tasks for sales teams.

Bluebirds’ technology combines LinkedIn signals with first-party CRM data and de-anonymized web traffic to generate unified signal scores for prospects. Its AI agent automates outreach sequences, including personalized email drafts, while learning from rep feedback to refine future interactions. The platform’s “Brain” feature enables teams to scale best practices organization-wide, reinforcing Salesforce’s focus on AI-powered productivity tools.

Analysts highlight the acquisition as part of a broader trend of enterprise software giants acquiring AI startups to accelerate agent-based workflows. Salesforce’s “agentic prospecting” expansion follows earlier introductions of “agentic analytics” and “agentic self-service,” signaling a strategic push to redefine enterprise workflows in the AI-first era. The move strengthens its position in customer experience (CX) and positions Agentforce as a central hub for AI-driven operations across industries.

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