Salem Media Group, Inc. (OTCQX: SALM) has announced the promotion of Laura Sheaffer to the position of General Manager for its two New York City radio stations, WMCA-AM 570 The Mission and WNYM-AM 970 The Answer. Sheaffer, who has served in various capacities in the New York market for the past ten years, most recently as General Sales Manager, succeeds Jerry Crowley who held the position for twelve years.

Senior Vice President Jeff Reisman praised Sheaffer's proven track record, competitive spirit, and leadership abilities. Sheaffer expressed her commitment to building upon the established momentum and leading the stations and streaming platforms to new heights. Salem Media Group operates as America's leading multimedia company specializing in Christian and conservative content, with properties spanning radio, digital media, and book and newsletter publishing.



Sheaffer's appointment comes at a time when Salem Media Group is looking to expand its reach and engagement through digital platforms and streaming services. With her extensive experience in the New York market and proven track record, Sheaffer is well-positioned to drive growth and success for the stations.

To enhance the stations' programming and on-air talent, Sheaffer plans to focus on several key strategies:

1. Strengthening the Programming Lineup: Sheaffer aims to diversify the programming lineup to cater to a broader range of listeners within the New York audience. This could involve introducing new shows or segments that address local issues, community events, and topics relevant to the New York area.
2. Investing in Local Content: By investing in local content, Sheaffer can help the stations better connect with the New York audience. This could involve producing local news segments, interviews with local personalities, or covering local events and happenings.
3. Leveraging Digital Platforms: Sheaffer can utilize the stations' digital platforms, such as their websites and social media channels, to engage with listeners and provide additional content. By creating a strong online presence, Sheaffer can attract new listeners and provide existing listeners with more ways to connect with the stations and their programming.
4. Fostering a Positive Work Environment: To enhance the on-air talent, Sheaffer can focus on creating a positive and supportive work environment that encourages creativity and innovation. By providing training and development opportunities, Sheaffer can help the on-air talent grow and improve their skills, ultimately leading to better programming.

By implementing these strategies, Laura Sheaffer can work towards enhancing the stations' programming and on-air talent to better serve the New York audience. With her proven track record and commitment to driving growth and success, Sheaffer is poised to lead WMCA-AM 570 The Mission and WNYM-AM 970 The Answer to new heights of achievement.