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CEO admitted the Texas expansion created an unsustainable economic burden for the company.
The chain will now refocus operations exclusively on its Arizona and Nevada markets.
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Drive-thru salad chain Salad and Go is making a dramatic retreat from its Texas and Oklahoma markets. The company confirmed it will shutter all remaining locations in both states effective January 11. This strategic withdrawal concludes a challenging expansion phase that CEO Mike Tattersfield openly deemed flawed. The closures mark a pivotal shift for the brand as it refocuses on foundational markets.

Salad and Go's exit follows an unsustainable expansion strategy. CEO Mike Tattersfield publicly acknowledged the Texas growth plan created an economic burden that hurt the company. . .
Financial pressures made the Texas footprint untenable despite the broader Dallas-Fort Worth grocery sector booming. Tattersfield determined the expansion diluted operational focus and resources. The retrenchment allows necessary consolidation around core strengths. This realignment comes amid broader economic headwinds impacting restaurant chains.
Salad and Go will now concentrate solely on Arizona and Nevada operations. . Headquarters will relocate from Coppell, Texas back to Phoenix where the company originated. Tattersfield emphasized this refocusing strengthens the brand's foundation for sustainable growth.
The company aims to become the nation's leading salad brand through core market excellence. Tattersfield indicated potential reentry into Texas and Oklahoma when conditions improve. For now, revitalizing Arizona and Nevada operations remains the top priority to drive stability. This consolidated approach targets long-term viability over rapid expansion.
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