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Saga Communications' Q1 2025: Unpacking Contradictions in Advertising Trends and Digital Growth
Generated by AI AgentEarnings Decrypt
Monday, May 19, 2025 3:54 pm ET1min read
Advertising market trends and digital performance and growth challenges, advertising trends and impact of tariffs, digital performance and revenue guidance are the key contradictions discussed in Saga Communications' latest 2025Q1 earnings call.
Digital Revenue Growth:
- produced $5.3 million in digital ad revenue by May 8, 2025, surpassing the $5 million generated in all of 2024.
- Growth is driven by a blended strategy that integrates radio, search, and display, which has shown consistent month-over-month increases since February.
Dividend and Share Repurchase:
- The company paid a quarterly dividend of $0.25 per share on March 7, 2025, totaling approximately $1.6 million.
- Saga plans to use proceeds from the potential sale of noncore assets for stock buybacks, including open market purchases and block trades.
Board Composition and Refreshment:
- Mike Scafidi joined Saga's Board of Directors, replacing Marcia Lobaito, who retired after 40 years of service.
- The Board commitment to refreshment aims to ensure strategic guidance amidst evolving market dynamics.
Digital Revenue Growth:
- produced $5.3 million in digital ad revenue by May 8, 2025, surpassing the $5 million generated in all of 2024.
- Growth is driven by a blended strategy that integrates radio, search, and display, which has shown consistent month-over-month increases since February.
Dividend and Share Repurchase:
- The company paid a quarterly dividend of $0.25 per share on March 7, 2025, totaling approximately $1.6 million.
- Saga plans to use proceeds from the potential sale of noncore assets for stock buybacks, including open market purchases and block trades.
Board Composition and Refreshment:
- Mike Scafidi joined Saga's Board of Directors, replacing Marcia Lobaito, who retired after 40 years of service.
- The Board commitment to refreshment aims to ensure strategic guidance amidst evolving market dynamics.
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