Safety Shot Teams with BONK Founders for $25M Token Deal Despite 49.1% SHOT Price Drop

Safety Shot (SHOT), a publicly traded company, has announced a partnership with the founding contributors of BONK, marking its entry into a digital asset treasury strategy [2]. Under the agreement, Safety Shot will receive $25 million worth of BONK tokens in exchange for issuing preferred shares convertible into common stock valued at $35 million [1]. The collaboration, disclosed between August 6 and August 11, 2025, reflects the company's broader strategy to diversify its asset portfolio and explore opportunities within the decentralized finance (DeFi) ecosystem [2].

The deal aligns with a growing trend among traditional financial firms to integrate digital assets into corporate treasury management, using blockchain technology to enhance liquidity and operational flexibility [3]. Safety Shot's allocation of BONK tokens represents a strategic move toward a hybrid financial model that blends conventional finance with decentralized innovation [4]. The partnership also underscores the increasing appeal of altcoin treasuries, which are now present in over 34 companies across a variety of digital assets [1].

However, the announcement coincided with a significant drop in the price of SHOT. On August 11, the SHOT token fell by 49.1%, reaching $0.58, despite having surged to $1.25 in pre-market trading following the partnership's disclosure [1]. The volatility highlights the risks associated with tokenized assets, particularly those tied to memecoins or speculative tokens. While Safety Shot has not attributed the decline to the partnership, it has reaffirmed its long-term commitment to the BONK project [1].

Analysts have noted that the lack of detailed financial metrics and projected returns makes it difficult to assess the immediate impact of the partnership [1]. The move is seen as a strategic response to evolving market conditions and regulatory developments in the crypto space, though the unpredictable nature of tokenized assets remains a challenge for investors and stakeholders [1].

Safety Shot’s approach mirrors similar initiatives by other publicly traded companies, such as Heritage Distilling and Mill City Ventures, which have also adopted digital asset treasuries using tokens like IP and SUI [1]. These strategies aim to attract fresh capital to altcoins that previously saw high demand during bull cycles but now face challenges in sustaining interest. The model leverages staking mechanisms to generate passive income from idle tokens, offering a potential flywheel effect that could enhance both liquidity and market visibility [1].

Despite the strategic intent, the market reaction to Safety Shot’s BONK treasury announcement illustrates the volatility and risks inherent in token-based treasury strategies. While the company maintains a long-term outlook on its BONK investment, the short-term fluctuations serve as a reminder of the speculative nature of digital assets. The SHOT token's performance following the announcement reinforces the need for careful risk management when integrating such assets into traditional financial frameworks [1].

Source:

[1] AInvest – [https://www.ainvest.com/news/safety-shot-token-plummets-49-1-bonk-partnership-deal-2508/](https://www.ainvest.com/news/safety-shot-token-plummets-49-1-bonk-partnership-deal-2508/)

[2] GlobeNewswire – [https://www.globenewswire.com/news-release/2025/08/11/3130918/0/en/Safety-Shot-Announces-Strategic-Alliance-with-Bonk-Founding-Contributors-Initiating-BONK-Treasury-Strategy.html](https://www.globenewswire.com/news-release/2025/08/11/3130918/0/en/Safety-Shot-Announces-Strategic-Alliance-with-Bonk-Founding-Contributors-Initiating-BONK-Treasury-Strategy.html)

[3] BlockBeats – [https://www.theblockbeats.info/en/flash/306902](https://www.theblockbeats.info/en/flash/306902)

[4] Quiver – [https://www.quiverquant.com/news/Safety+Shot%2C+Inc.+Partners+with+BONK+Founders+to+Receive+%2425+Million+in+Tokens%2C+Pioneering+New+Model+for+Public+Company+Involvement+In+DeFi](https://www.quiverquant.com/news/Safety+Shot%2C+Inc.+Partners+with+BONK+Founders+to+Receive+%2425+Million+in+Tokens%2C+Pioneering+New+Model+for+Public+Company+Involvement+In+DeFi)