Sabre's SabreMosaic Travel Marketplace Unifies Travel Content, Simplifies Operations, and Enhances Customer Experience

Tuesday, Jul 22, 2025 8:02 am ET1min read

Sabre's global travel agency survey reveals that content fragmentation is driving up agency costs and undermining customer experience. Over 91% of agencies operate with four or more booking systems, and more than half manage seven or more. Sabre is introducing SabreMosaic Travel Marketplace, which brings together the industry's widest breadth of travel content in one place, with built-in AI efficiencies and flexible connectivity. The platform aims to simplify operations and streamline travel selling.

A recent global survey conducted by Sabre (NASDAQ: SABR) has revealed significant challenges faced by travel agencies due to content fragmentation. Over 91% of agencies operate with four or more booking systems, with more than half managing seven or more, leading to increased operational costs and a compromised customer experience [1].

To address these issues, Sabre has introduced SabreMosaic™ Travel Marketplace, a platform designed to unite the industry's widest breadth of travel content in one place. The marketplace incorporates built-in AI efficiencies and flexible connectivity, aiming to simplify operations and streamline travel selling [1].

The survey highlights that 75% of agencies have seen an increase in the number of content connections over the past three years, and 80%+ believe unified access through a single platform would reduce technology costs [1]. Furthermore, nearly 90% of agencies manage four or more API integrations, with over half citing the tech burden as a challenge [1].

SabreMosaic™ Travel Marketplace offers several key benefits, including access to the industry's broadest content portfolio, AI-enabled content surfacing, and a flexible, cloud-native architecture. The platform supports enterprise-grade reliability and high-volume transactions, making it a future-ready solution for travel agencies [1].

By unifying content and applying AI where it matters, SabreMosaic™ Travel Marketplace helps agencies shift from managing fragmentation to driving growth. The platform provides the tools needed to thrive in a complex environment, offering a modern, cloud-native, and content-agnostic marketplace that supports Offer- and Order-based workflows [1].

Sabre Corporation, a leading technology company in the travel industry, is committed to solving complex challenges and empowering travel partners. With a global presence and a focus on innovation, Sabre is redefining how travel agencies access, manage, and sell content [1].

Reference List:
[1] https://www.prnewswire.com/news-releases/information-overload-sabres-global-travel-agency-survey-finds-content-fragmentation-is-driving-up-agency-costs-and-undermining-customer-experience-302510267.html

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