Ryanair Launches 'Travel Agent Direct' Platform for Traditional Travel Agencies.

Ryanair launches "Travel Agent Direct" (TAD), a direct booking platform for traditional travel agencies. The platform ensures fare transparency and avoids customer verification for unauthorized bookings. This move strengthens Ryanair's distribution strategy by partnering exclusively with approved partners, giving agencies access to over 3,600 daily flights to over 230 destinations.

Dublin, Ireland — July 2, 2025 — Ryanair, Europe’s leading low-cost airline, has announced the launch of "Travel Agent Direct" (TAD), a new direct booking platform designed to facilitate transparent and authorized bookings through traditional travel agencies. This initiative aims to enhance consumer protection and streamline the booking process for authorized travel agents.

The new platform, announced on July 28, 2023, allows offline travel agencies to book Ryanair flights directly, ensuring full price transparency for passengers. This move is part of Ryanair's ongoing commitment to fair and transparent distribution practices. The platform will enable travel agents to access Ryanair’s extensive network of over 3,600 daily flights to more than 230 destinations across Europe.

Ryanair’s Chief Marketing Officer, Dara Brady, commented, "We are delighted to launch our Travel Agent Direct platform, which means authorized travel agencies will have access to Ryanair’s low-fare flights to over 230 destinations for their customers. This platform ensures full price transparency and guarantees that customers will receive essential flight updates directly from Ryanair, without the need for additional customer verification."

The platform is a stark contrast to unauthorized online and offline travel agencies that often mislead customers with hidden mark-ups and data scraping. By partnering exclusively with approved travel agencies, Ryanair aims to provide a seamless and transparent booking experience for its customers.

As Ryanair continues to grow, with plans to reach 300 million passengers annually by 2034, the launch of TAD is a strategic move to expand partnerships with trusted travel agencies across Europe. This initiative underscores Ryanair’s commitment to fair distribution practices and customer satisfaction.

References:
[1] https://corporate.ryanair.com/novetats/ryanair-launches-travel-agent-direct-a-new-platform-for-offline-travel-agencies-to-enhance-consumer-protection/