Ryan Horn Joins Hilbert Group to Drive Tokenized Funds Platform Development

Ryan Horn, a former senior executive at Binance known for securing high-profile partnerships such as the collaboration with football icon Cristiano Ronaldo, has joined the advisory board of Hilbert Group, a publicly listed digital asset manager based in Sweden. Horn will support the development of Syntetika, an onchain platform designed for the issuance and trading of tokenized assets and funds [1]. His role is expected to leverage his experience in cross-industry partnerships to advance Hilbert Group’s onchain strategy [1].

Syntetika, currently under development, will operate under regulatory oversight and will facilitate the issuance and trading of tokenized funds. The platform will integrate Galactica’s zero-knowledge verification system, allowing for secure and private user authentication. This technology enables investors to access Hilbert Group’s investment strategies without exposing sensitive personal information [1]. The approach aligns with Hilbert Group’s broader objective of applying traditional asset management structures—such as regulated oversight and fund governance—to digital asset markets [1].

Hilbert Group currently manages crypto-focused investment products for institutional and professional investors. By using algorithmic trading strategies, the firm applies conventional asset management principles to digital assets, blending traditional finance with the flexibility and efficiency of blockchain technology [1]. With Horn’s addition to the advisory board, Hilbert Group is signaling its intent to accelerate its expansion into the tokenized asset space and to enhance the accessibility of blockchain-based financial instruments [1].

The move by Hilbert Group reflects a broader trend as traditional financial institutions increasingly explore blockchain-based innovations. In July, both Goldman Sachs and BNY Mellon announced plans to offer tokenized money market funds with blockchain-based ownership tracking and continuous settlement capabilities. Similarly, French fintech Spiko raised $22 million to expand its tokenized money market fund offerings in the U.S. and EU. Meanwhile, eToro has launched tokenized versions of 100 popular U.S. stocks as ERC-20 tokens on the Ethereum blockchain [1].

Meanwhile, crypto-native platforms are also moving into traditional finance. In June 2025, Robinhood launched an Arbitrum-based blockchain platform to offer tokenized U.S. stocks and ETFs to European investors. The initiative has, however, drawn legal scrutiny over whether tokenized shares confer true ownership rights or exist in a regulatory gray area. Around the same time, Coinbase submitted a filing to the U.S. Securities and Exchange Commission (SEC) seeking approval to offer tokenized stock trading under regulated frameworks [1]. In the same month, over 60 tokenized U.S. stocks became available through Backed Finance’s xStocks platform on exchanges such as Kraken and Bybit [1].

The collaboration between Ryan Horn and Hilbert Group represents a key development in the tokenization of financial assets. By bringing together Horn’s dealmaking expertise and Hilbert Group’s institutional-grade digital asset strategies, the initiative aims to deliver tangible outcomes and to bridge the gap between traditional finance and blockchain-based investment structures [1].

Source: [1] Ex-Binance dealmaker joins Hilbert Group to launch tokenized funds platform

https://cointelegraph.com/news/ex-binance-dealmaker-hilbert-group-tokenized-funds-platform