RXBAR Offers $500 Travel Relief Sweepstakes Amid Summer Chaos

RXBAR, a brand owned by Kellanova, launches a $500 travel relief sweepstakes to help travelers offset costs from summer travel disruptions. The "Get Out of Travel B.S. Free Card" sweepstakes runs from August 21 to September 4, 2025, and is open to U.S. residents aged 18 or older. Winners receive a $500 gift card and a 5-count box of RXBAR Protein Bars. The initiative aligns with RXBAR's "No B.S." ethos and could enhance brand loyalty and consumer engagement, potentially driving sales in the long term.

RXBAR, a subsidiary of Kellanova (NYSE: K), has introduced a creative marketing campaign to address the frustrations of summer air travelers. The "Get Out of Travel B.S. Free Card" sweepstakes offers winners a $500 bank-issued prepaid gift card and a 5-count box of RXBAR protein bars [1].

The campaign, which runs from August 21 to September 4, 2025, is open to U.S. residents aged 18 or older. Participants can enter by sharing their travel cancellation stories on RXBAR.com/NoBSTravel. The initiative aims to provide relief to travelers affected by record travel disruptions, with major U.S. airports experiencing over 30% delay rates in 2025 [1].

This sweepstakes aligns with RXBAR's "No B.S." ethos, which emphasizes transparency and authenticity. By offering tangible relief to frustrated travelers, the campaign could enhance brand loyalty and consumer engagement, potentially driving long-term sales for the brand. Kellanova's 2024 net sales were approximately $13 billion, reflecting the company's strong performance in the snacking and food industry [2].

The "Get Out of Travel B.S. Free Card" sweepstakes is part of Kellanova's broader commitment to creating better days for 4 billion people by the end of 2030. The company's initiatives focus on promoting sustainable and equitable food access, tackling hunger, sustainability, wellbeing, and equity, diversity & inclusion [2].

References:

[1] https://www.stocktitan.net/news/K/rxbar-offers-fed-up-flyers-a-500-get-out-of-travel-b-s-free-ecifwqcdl0ep.html

[2] https://www.marketscreener.com/news/vidmob-kellanova-and-mma-global-collaborate-on-a-study-proving-the-power-of-predictive-impact-scor-ce7c51d2dc8af120