Rumble and Tether Launch Crypto Wallet for Creator Economy

Rumble Inc. and Tether launched a new non-custodial cryptocurrency wallet on January 7, 2026 according to the announcement. The wallet, known as Rumble Wallet, is integrated into the Rumble platform and allows users to tip creators in crypto. This move aims to streamline financial interactions for Rumble's creator community.

The wallet supports Tether (USDT), Tether Gold (XAUt), and Bitcoin (BTC), enabling direct peer-to-peer transactions. Users can now send stablecoin and Bitcoin tips without relying on traditional payment intermediaries. This integration positions Rumble to offer a faster and more efficient payment system for its platform.

MoonPay will provide on- and off-ramps, linking Rumble Wallet to traditional financial services like credit cards, Apple Pay, PayPal, and Venmo. This partnership allows users to convert between crypto and fiat easily. The move is expected to enhance user adoption and transaction efficiency.

Why the Move Happened

Rumble CEO Chris Pavlovski emphasized that the wallet aligns with the company's mission of promoting free speech and financial freedom. He described the product as a "natural combination" of Rumble's values and the decentralized nature of cryptocurrency. This strategy supports the broader shift toward decentralized internet services.

Tether also sees the wallet as a milestone in deploying its Wallet Development Kit (WDK). The WDK allows platforms to create non-custodial wallets without relying on centralized custodians. Tether CEO Paolo Ardoino said the partnership strengthens the principles of decentralization and financial independence.

How Markets Responded

Rumble's stock (NASDAQ: RUM) saw positive movement following the announcement. The market responded favorably to the company's expansion into blockchain-based services. Analysts noted that the move could attract more creators and users to the platform.

MoonPay CEO Ivan Soto-Wright stated that Rumble's adoption of the peer-to-peer payment model is "a significant step forward" for the internet economy. The company's role in facilitating on- and off-ramps is expected to bolster user confidence in the platform.

What Analysts Are Watching

Investors are watching how Rumble Wallet affects the company's revenue and user base. The success of the wallet could influence Rumble's ability to compete with other video-sharing platforms. Analysts are also evaluating the impact on Tether's market position.

Regulatory developments remain a key concern for both Rumble and Tether. Any changes in crypto regulations could affect the adoption of the wallet. Analysts are closely tracking the regulatory landscape for potential risks.

The long-term impact on the creator economy will depend on user adoption and transaction volume. The ability to receive stablecoin or Bitcoin payouts instantly could redefine how creators earn on the platform. Analysts are monitoring early performance metrics to gauge the product's success.