Rumble Stock Pops 20% After AI Deal With Perplexity — Can Bulls Break the $8.30 Wall?

Rumble shares staged a sharp rally after the video platform announced a strategic partnership with Perplexity , an AI-powered search and answer engine. The deal, unveiled on October 2, 2025, aims to enhance content discovery on Rumble.com while introducing new subscription and advertising opportunities. Investor enthusiasm was immediate, sending RUM shares up more than 20% in after-hours trading before the stock cooled back toward a technical level of resistance.

Rumble, Inc. (NASDAQ: RUM) is a video sharing and cloud services company founded in 2013 by Chris Pavlovski. Often positioned as a “neutral” video platform that emphasizes open access, Rumble competes with mainstream players like YouTube but distinguishes itself by touting a freer ecosystem for creators. Alongside its media platform, Rumble has developed advertising products and operates through both U.S. and international segments. With a growing user base and ambitions to expand monetization, the company has increasingly explored partnerships to broaden its technological capabilities.

The newly announced partnership with Perplexity represents a notable step in that direction. Perplexity is known for its AI-driven search tools that extract information from reliable sources, providing conversational answers with citations. Its technology will be integrated into Rumble’s platform to improve how users discover videos, a problem every digital video company faces as content libraries expand rapidly. The collaboration will not only embed Perplexity’s search capabilities but also introduce a bundled subscription pairing Rumble Premium with Perplexity Pro. In addition, Perplexity will promote its AI browser, Comet, across Rumble’s advertising channels, including the Rumble Advertising Center.

For Rumble, the benefits are twofold. First, enhanced discoverability addresses a core product challenge: connecting users with content that matches their interests. As Rumble scales, better search functionality can lead to longer user engagement, higher satisfaction, and ultimately more advertising revenue. Second, the subscription bundle offers a fresh monetization angle by tapping into audiences willing to pay for premium experiences while gaining exposure to Perplexity’s AI tools. Meanwhile, Perplexity gains distribution to Rumble’s user base, which may help accelerate adoption of its Pro service and Comet browser.

Management emphasized the strategic nature of the collaboration. “We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base,” CEO Chris Pavlovski said. He pointed to the opportunity to leverage Perplexity’s technologies to improve discoverability while also helping Perplexity launch its own products to a broader audience. Perplexity executives echoed the sentiment, underscoring the potential to better surface relevant video content and reshape how Rumble users engage with digital media.

The stock market responded swiftly. Shares of RUM had been consolidating in a basing pattern around $7.40, reflecting muted sentiment and limited momentum through late September. The announcement triggered a breakout to $9.80 in initial reaction, representing a gain of more than 30% from the prior close. However, profit-taking and resistance capped the rally, pulling the stock back to the $8.30 area. This level coincides with prior resistance from early August, making it a technical battleground for bulls. If RUM can push decisively above this zone, traders will view it as a potential new base for further gains. Conversely, failure to hold support near $8 could invite consolidation or a retest of prior lows.

The broader market context makes the rally more notable. Technology and AI-linked stocks have been volatile in recent months, with investors rotating between enthusiasm for AI applications and skepticism over valuations. Despite this backdrop, Rumble’s announcement attracted immediate inflows, with trading volume spiking well above averages. That momentum suggests investors are increasingly willing to reward companies that show tangible moves into AI integration, particularly where the technology can solve real user problems such as content discovery.

Looking ahead, execution risk will be central. Integrating Perplexity’s search technology must be seamless for both creators and consumers, while the bundled subscription needs to demonstrate value. If Rumble succeeds, it could improve user stickiness, broaden monetization streams, and position itself more competitively against larger platforms. If the rollout stumbles, however, enthusiasm could fade as quickly as it emerged. The path to sustaining growth will depend on how effectively the two companies align product roadmaps and marketing efforts.

From a strategic standpoint, the partnership fits into a larger trend across digital media. Video platforms are increasingly seeking AI partnerships to improve search, recommendation, and engagement. For Perplexity, the move provides distribution for Comet, its AI-powered browser that functions as a contextual assistant. For Rumble, it marks a significant step in tying its video ecosystem to next-generation AI tools. The potential to deepen viewer engagement, improve creator visibility, and drive monetization makes the tie-up compelling for both sides.

Ultimately, Rumble’s stock surge highlights how AI-linked partnerships can serve as catalysts for renewed investor optimism. While resistance levels may temper near-term gains, the announcement adds a layer of technological credibility to the company’s growth story. With AI integration now a cornerstone of its product roadmap, Rumble is positioned to test whether strategic collaborations can transform a niche platform into a more broadly competitive player in digital video.