Rumble Partners with Tether to Launch Crypto Wallet, Revenue Up 34%

Rumble, a prominent video-sharing platform, has announced a strategic partnership with Tether to launch a new non-custodial crypto wallet in the third quarter of 2025. This wallet, named Rumble Wallet, is designed to challenge the dominance of Coinbase Wallet by offering a decentralized financial solution tailored for content creators. The collaboration with Tether, the issuer of the widely-used USDT stablecoin, aims to support Bitcoin, Tether, and potentially Tether Gold (XAUT), providing a robust platform for creators to monetize their work more efficiently.

The Rumble Wallet is part of Rumble's broader strategy to empower content creators, particularly in international markets where traditional advertising revenue is limited. This initiative aligns with Rumble's previous partnership with Tether, announced in March, and a $775 million investment from Tether in December 2024. The wallet is expected to support Tether Gold (XAUT), although further technical details have not been disclosed.

Rumble's entry into the crypto wallet market is a significant move, given the competitive landscape dominated by giants like Coinbase, MetaMask, Robinhood, and Crypto.com. However, Rumble's focused value proposition—supporting content creators through non-custodial crypto infrastructure—could help it carve out a niche. The company's strong Q1 2025 earnings, with revenue up 34% year-over-year to $23.7 million, and a significant reduction in net loss from $43 million to $2.7 million, suggest that Rumble is well-positioned to execute its crypto ambitions.

Rumble's financial performance in Q1 2025 also includes a decline in monthly active users from 68 million to 59 million, but rising subscription revenue has helped mitigate this dip. The company's first Bitcoin purchase in March, now holding 210 BTC worth roughly $22 million, further underscores its commitment to the crypto space. Rumble's strategic alignment with Tether and its focus on creator monetization position it as a formidable challenger in the crypto wallet arena.

Rumble Wallet, in partnership with Tether, will directly compete with Coinbase. Our goal is to become the most prominent non-custodial bitcoin and stablecoin wallet, powering the creator economy. The wallet’s development is supported by Tether’s $775 million investment. This funding will allow Rumble to introduce its platform into the cryptocurrency market and provide a competitive option for traditional financial systems. The wallet gives users control over their assets but permits creators to monetize outside of the conventional advertising format.

The main advantage of Rumble Wallet is its focus on creators. With this wallet, it enables innovators to retain economic freedom and not depend on the classic ad revenue trends. This shift is timely because firms such as Meta are looking into stablecoin payments for creators, foreshadowing decentralized financial solutions. Rumble aims to capitalize on this trend by giving users more control over their earnings.

Rumble is also making strategic moves to grow its crypto reserves. In March 2025, the company acquired 188 BTC, increasing its holdings to 210 BTC. This is part of Rumble’s diversification strategy and an effort to align with the broader Bitcoin adoption trends seen among companies and governments.