Rumble Bids $1.17B for Northern Data to Boost AI and Cloud Capabilities

Rumble, a U.S.-based video-sharing platform and cloud service provider, has revealed plans to acquire Germany-based high-performance computing (HPC) and artificial intelligence (AI) firm Northern Data for an estimated $1.17 billion in a stock-based transaction [1]. The deal, which remains subject to shareholder approval and regulatory clearance, will see Northern Data shareholders exchanging each of their shares for 2.319 newly issued Rumble Class A shares. If the transaction is fully completed, Northern Data shareholders will collectively own around 33.3% of Rumble, while Tether—already a controlling stakeholder in Northern Data—will become the largest single shareholder of Rumble Class A common stock [2].

Tether, the stablecoin issuer and largest shareholder in Northern Data, has expressed strong support for the deal and has pledged to enter into a multi-year GPU purchase agreement with Rumble following the acquisition [1]. This alignment between Tether’s financial resources and Rumble’s content and cloud infrastructure is expected to amplify the combined entity’s capabilities in data processing and AI development.

Rumble has emphasized that the acquisition is part of its broader strategy to enhance its technological footprint in AI and cloud computing. The company previously received a $775 million investment from Tether in December 2023 to support the expansion of its platform as an alternative to YouTube [2]. The addition of Northern Data’s GPU infrastructure is expected to further boost Rumble’s capacity to deliver high-performance computing solutions and support data privacy and digital independence on a global scale [1].

Northern Data has confirmed the potential offer and stated its openness to engaging in further negotiations with Rumble. The company’s CEO, Chris Pavlovski, will retain the majority voting rights and has pledged full support for the acquisition [2]. In a recent financial update, Northern Data reported a 72% year-on-year revenue increase in the first half of 2025, driven by strong performance in cloud services and Bitcoin mining operations [2].

The market reacted quickly to the news, with Rumble’s stock price surging 20% in pre-market trading to $9.48 [1]. In contrast, Northern Data’s shares fell over 13% following the announcement, signaling investor uncertainty around the deal’s execution and potential integration risks [3]. However, Tether’s financial backing and reputation as a major player in the cryptocurrency space are seen as a stabilizing influence on the transaction’s viability.

Earlier reports from mid-August 2025 had cited an initial valuation of $1.2 billion, but the updated $1.17 billion figure reflects what appears to be adjusted terms or valuation shifts as negotiations have progressed [4]. The deal highlights a broader trend of convergence between traditional tech firms and crypto-linked entities in the AI and HPC sectors, with Rumble aiming to leverage Tether’s liquidity to accelerate its expansion into cloud and AI-driven services [5].

If finalized, the acquisition is expected to redefine the competitive landscape in high-performance computing and AI infrastructure, offering Rumble the tools to scale its computing capabilities and deliver more robust data-centric solutions to its clients. The integration of Northern Data’s GPU infrastructure into Rumble’s operations could provide a significant technological edge in an increasingly AI-driven digital economy.

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[1] title: Tether Supports Rumble's $1.17B Bid To Acquire Northern Data (url: https://blockzeit.com/tether-supports-rumbles-1-17b-bid-to-acquire-northern-data/)

[2] title: Rumble Considers $1.2 Billion Acquisition of German AI Cloud Firm Northern Data (url: https://theoutpost.ai/news-story/rumble-considers-1-2-billion-acquisition-of-german-ai-cloud-firm-northern-data-18921/)

[3] title: Stocks Set For Muted Open As Investors Await U.S. Inflation Data And Trump-Putin Summit (url: https://www.barchart.com/story/news/34042700/stocks-set-for-muted-open-as-investors-await-u-s-inflation-data-and-trump-putin-summit)

[4] title: Crypto Short News – Latest Real-Time Updates (url: https://coinpedia.org/crypto-live-news/)

[5] title: Tether and Rumble bet on AI with $1.17B Northern Data acquisition (url: https://cointelegraph.com/)