Rumble to Acquire Northern Data for $1.17 Billion in Shares

Rumble, a U.S.-based video-sharing and cloud services provider, has announced plans to acquire Northern Data, a Germany-based AI and high-performance computing (HPC) company, in an all-share deal valued at approximately $1.17 billion. Under the terms of the agreement, each Northern Data shareholder will receive 2.319 newly issued Rumble Class A shares, representing around 33.3% of Rumble’s total shares outstanding, assuming all shares are tendered [1]. The transaction is set to integrate Northern Data’s GPU-rich infrastructure into Rumble’s growing cloud and AI ecosystem [1].

Northern Data operates in three key areas: Taiga Cloud, which offers GPU-based AI services; Ardent Data Center, which provides large-scale computing infrastructure; and Peak Mining, a Bitcoin mining unit that the company plans to divest [1]. Proceeds from the sale of the Peak Mining division will be reinvested into expanding AI and cloud capabilities [1]. The Peak Mining unit is expected to be sold separately, with the proceeds used to pay down a €575 million loan from Tether, and the remaining portion adjusted to reflect the new ownership structure [1].

Tether, a major stablecoin issuer, holds a 54% stake in Northern Data and has expressed support for the acquisition. Upon completion, Tether is expected to become the largest shareholder of Rumble’s Class A shares. However, Rumble’s CEO, Chris Pavlovski, will retain a majority of the voting power, ensuring continued leadership under his direction [1]. The acquisition is also expected to solidify the strategic relationship between Rumble and Tether, with the latter entering into a multi-year agreement to purchase GPU capacity from the combined entity [1].

This move builds on Tether’s recent $775 million investment in Rumble, which was aimed at developing censorship-resistant platforms for peer-to-peer communication and content distribution [1]. In May 2025, Rumble launched a Bitcoin and stablecoin wallet supporting USDT, further aligning the two companies [1]. The acquisition marks a broader trend of crypto firms expanding into AI and HPC infrastructure, driven by the high computational demands of modern AI models [1].

The deal has been positioned as a strategic effort to enhance AI capabilities and expand data infrastructure in the private sector. By combining Northern Data’s AI and HPC expertise with Rumble’s existing cloud and financial infrastructure, the merged entity aims to position itself as a leader in secure, independent, and scalable computing solutions [1]. The acquisition also highlights the increasing convergence between digital assets and AI infrastructure, as firms seek to leverage their strengths in blockchain and cloud computing to drive innovation in emerging technologies [1].

Source: [1] Rumble Announces Intent to Acquire AI Company Northern Data (https://corp.rumble.com/blog/rumble-announces-intent-to-acquire-ai-company-northern-data/)