Royal Caribbean's Loyalty Program to Boost Guest Spend and Repeat Travel
ByAinvest
Friday, Jul 4, 2025 10:28 am ET1min read
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Royal Caribbean Cruises Ltd. (RCL) is focusing on its loyalty program to drive higher guest spend and repeat bookings. Loyalty members made up nearly 40% of bookings in 2024 and spent 25% more per trip. The company is enhancing its guest ecosystem through destination-driven upgrades and digital integration, such as the Royal Beach Club in Nassau. Carnival Corporation & plc (CCL) and Norwegian Cruise Line Holdings Ltd. (NCLH) are also evolving their loyalty strategies to strengthen guest retention and encourage higher onboard and repeat spending.
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