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Royal Caribbean to Invest $250M in Updating Solstice Series Ships.
ByAinvest
Thursday, May 29, 2025 11:07 am ET1min read
Royal Caribbean plans to invest $250M to update its Solstice series ships under the Celebrity Cruises brand. The investment will modernize the classic ships, starting with Celebrity Solstice, to enhance the guest experience. The update is part of the company's strategy to stay competitive in the cruise industry.
Royal Caribbean Cruise Ltd. (NYSE: RCL) has announced plans to invest over $250 million in updating its classic Solstice Series ships under the Celebrity Cruises brand. The investment, set to commence with the Celebrity Solstice in 2026, aims to enhance the guest experience and maintain the company's competitive edge in the cruise industry.The modernization project, which is part of a broader strategy to elevate the classic cruising experience, includes the addition of eight new Celebrity Cruises experiences. These enhancements will feature four new-to-sea spaces, newly designed restaurants, and entertainment options aimed at fostering connections among guests. Additionally, all stateroom categories will be redesigned to offer a fresh and modern stay.
Laura Hodges Bethge, president of Celebrity Cruises, stated, "Our Solstice Series ships represent the best of classic cruising, and now we're elevating this vacation experience even further by adding brand new experiences and enhancements at every turn."
The investment is a significant step for Celebrity Cruises, which has built a reputation for offering an upscale cruising experience with modern design, elevated dining, and attentive service. The company's flagship, Celebrity Xcel, is scheduled to debut in November 2025, further expanding its Edge-class series.
This modernization effort underscores Royal Caribbean's commitment to staying competitive in the cruise industry, which has seen increased demand and expanding margins in recent years. The company's strategy to update its fleet is likely to attract more customers and maintain its market position.
References:
[1] https://seekingalpha.com/news/4453433-royal-caribbean-plans-a-250m-investment-to-update-solstice-series-ships
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