Royal Caribbean Group Expands Edge Series with Sixth Ship, Bolstering Premium Market Presence
Tuesday, Jan 21, 2025 4:41 pm ET
2min read Royal Caribbean Group (NYSE: RCL) has announced a significant expansion to its premium cruise offerings, signing an agreement with Chantiers de l'Atlantique to build a sixth Edge Series ship. The new vessel, Celebrity Xcel, is set to debut in 2028 and will join the highly successful Edge Series, which has redefined premium travel at sea. This strategic move aligns with Royal Caribbean Group's commitment to delivering the world's best vacations responsibly and driving moderate capacity growth.
The Edge Series has been a game-changer for Celebrity Cruises, with each ship setting new standards for the industry. The first ship in the series, Celebrity Edge, was delivered in 2018 and has since won multiple awards for its innovative design and unforgettable guest experiences. The Edge Series ships are known for their iconic Magic Carpet®, the world's first cantilevered, floating platform at sea, offering a unique way to dine, drink, and connect with destinations. Other innovations introduced by the Edge Series include Infinite Veranda® staterooms, which erase the boundaries between ship and shore, providing guests with a more immersive and luxurious experience.
The sixth Edge Series ship, Celebrity Xcel, will incorporate these key features and make room for other yet-to-be-announced innovations. The ship will be the industry's first tri-fuel ship, able to run on traditional marine fuels as well as methanol. This flexibility allows Celebrity Cruises to reduce its environmental impact and comply with stricter emission regulations. Additionally, the ship will be equipped with Advanced Wastewater Treatment Systems (AWTS) and Exhaust Gas Cleaning Systems (EGCS), further enhancing its sustainability credentials.
The partnership between Royal Caribbean Group and Chantiers de l'Atlantique has resulted in the creation of the unique Edge Series design, which has set a new standard for the cruise industry. The sixth ship marks the epitome of a pioneering series that is both elegant, high-performing, and ever more innovative. This agreement is contingent upon customary conditions, including financing, ensuring that the project remains on track for delivery in 2028.
Royal Caribbean Group's newbuild pipeline currently includes a total of eight ships on order, with two new ships scheduled for delivery in 2024, including Celebrity Xcel. This expansion allows Royal Caribbean Group to maintain its market share and attract more customers with innovative ship designs and features. The Edge Series has been highly successful, with Celebrity Edge winning multiple awards and setting new standards for the industry. The sixth ship will further solidify Royal Caribbean Group's position in the premium cruise market and contribute to the company's financial performance.
In conclusion, Royal Caribbean Group's expansion of the Edge Series with the sixth ship, Celebrity Xcel, aligns with the company's overall growth strategy and commitment to delivering the world's best vacations responsibly. This strategic move will bolster the company's premium market presence, enhance the guest experience, and contribute to its financial performance. The partnership with Chantiers de l'Atlantique has been instrumental in the success of the Edge Series and will continue to drive innovation and excellence in the cruise industry.
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