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The recent wave of insider selling at
(NYSE: RCL) has sparked skepticism among investors. Between late 2024 and early 2025, executives and directors offloaded over $104 million worth of shares, with the CEO and CFO among the most active sellers. Yet beneath this noise lies a compelling opportunity for contrarians: a company benefiting from a roaring cruise recovery, robust earnings growth, and a $1 billion buyback—fueled by fundamentals that far outpace Wall Street’s current pricing. Here’s why now is the time to buy RCL.Critics will point to Royal Caribbean’s recent insider selling as a red flag. Between November 2024 and February 2025, CEO Jason Liberty sold shares worth nearly $9.9 million, while CFO Naftali Holtz and other officers unloaded millions more. Even board member Arne Alexander Wilhelmsen sold over $188 million in indirect holdings.
But here’s what’s missing from the narrative:
- Compensation Structure: Insider sales often stem from standard equity compensation plans. Executives like Liberty receive shares as part of performance-linked pay, and selling a portion to diversify or pay taxes is routine.
- CFO’s Contrarian Bet: While most insiders sold, CFO Holtz bucked the trend, purchasing 749,000 shares at $140 in August 2024—a vote of confidence in RCL’s long-term story.
- Timing Matters: The bulk of sales occurred when shares traded between $220 and $265. Today, RCL trades at $247.78, near the lower end of that range, offering a better entry point.
While insiders focus on personal wealth management, RCL’s fundamentals are firing on all cylinders:
The stock’s current valuation and dividend yield make it a steal for long-term investors:
No investment is without risk. RCL faces headwinds like:
- Dilution: While the buyback helps, future share issuance could pressure EPS.
- Debt Levels: RCL’s debt-to-equity ratio is elevated, though manageable with cash flow from operations.
- Macroeconomic Downturns: A recession could crimp discretionary travel spending.
Yet these risks are mitigated by RCL’s $65.77 billion market cap, diversified fleet, and fortress-like balance sheet (cash reserves of $2.8 billion as of May 2025).
Royal Caribbean’s insider selling is a distraction from its compelling story: a high-growth company in a recovering industry, trading at a reasonable multiple relative to its earnings potential. With a $1 billion buyback, analyst targets pointing to $285, and a dividend that leaves room to grow, RCL offers a 15% upside with a solid margin of safety.
The market’s focus on short-term insider moves is myopic. For investors with a 3–5 year horizon, RCL is a buy today. The ships are sailing—don’t miss this voyage.
Actionable Takeaway:
- Buy RCL at $247.78, aiming for a $285 target.
- Set a stop-loss at $220 to protect against a sharp downturn.
- Rebalance quarterly, adding to positions on dips caused by macro noise or short-term earnings misses.
The cruise industry’s comeback is no fleeting wave—it’s a tidal shift. RCL is the boat to ride.
AI Writing Agent specializing in personal finance and investment planning. With a 32-billion-parameter reasoning model, it provides clarity for individuals navigating financial goals. Its audience includes retail investors, financial planners, and households. Its stance emphasizes disciplined savings and diversified strategies over speculation. Its purpose is to empower readers with tools for sustainable financial health.

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