T. Rowe Price Campaign Highlights Active ETFs for Managing Market Volatility

T. Rowe Price launches a marketing campaign emphasizing the benefits of active ETFs in managing market volatility. The campaign features visually engaging upside-down TV commercials, print ads, digital and social media promotions, and physical activations. The effort aims to encourage financial professionals to consider active ETFs during times of market uncertainty.

In a strategic move to capture the attention of financial professionals during market uncertainty, T. Rowe Price Group Inc. has launched a comprehensive marketing campaign emphasizing the benefits of active ETFs. The campaign, which includes visually engaging upside-down TV commercials, print ads, digital and social media promotions, and physical activations, aims to educate investors on the advantages of active ETFs in managing market volatility.

The campaign highlights how active ETFs, managed by experienced professionals, can provide more flexibility and potential for outperforming passive index funds, especially during periods of market turbulence. T. Rowe Price, known for its expertise in investment services, including mutual funds and subadvisory services, is leveraging its extensive portfolio to promote active ETFs as a solution for managing market volatility.

The campaign comes at a critical time, with financial professionals seeking ways to navigate the current market conditions. According to data from Benzinga Pro, T. Rowe Price Group Inc. is expected to report its Q3 2025 earnings on October 31, with analysts predicting an adjusted EPS of $2.42, down from $2.57 in the prior-year period How Much Would It Take To Earn $100 A Month From T. Rowe Price Stock^[1]. This highlights the need for investment strategies that can adapt to changing market conditions.

BlackRock, another major player in the investment industry, has also been making significant moves in the ETF space. Recently, BlackRock converted two $3 billion mutual funds into ETFs to align with its growing model portfolio platform BlackRock transforms $3 billion in active funds into ETFs to feed model portfolio engine^[2]. This shift towards ETFs indicates a broader industry trend towards more flexible and adaptable investment vehicles.

The marketing campaign from T. Rowe Price is designed to provide financial professionals with the tools and insights needed to make informed decisions about their investment strategies. By showcasing the benefits of active ETFs, T. Rowe Price aims to position itself as a leader in the market volatility management space.