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Rollins (ROL) has been upgraded to a Zacks Rank #2 (Buy) due to an upward trend in earnings estimates. The Zacks rating system tracks the Zacks Consensus Estimate and the change in a company's future earnings potential has been strongly correlated with near-term price movements. Institutional investors use earnings estimates to calculate fair value, and a rise in estimates can lead to higher stock prices. Empirical research shows a strong correlation between earnings estimate revisions and stock movements, making it a useful indicator for investment decisions.

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