Roku's Trading Volume Drops 47.16% to $428 Million, Ranking 172nd in Market

On June 17, 2025, Roku's trading volume reached $428 million, a significant decrease of 47.16% from the previous day, placing it at the 172nd position in the day's stock market rankings. Roku's stock price fell by 1.80%.

Roku's platform revenue is expected to grow by 15% in the next year, driven by the integration with Amazon and political advertising in the fourth quarter. This forecast comes as Roku and Amazon announced a partnership that allows Amazon DSP advertisers to reach audiences across both Roku and Fire TV platforms. The deal is seen as a significant move, potentially giving advertisers access to 80 million households, or 80% of the US connected TV audience.

Loop Capital upgraded Roku's stock rating to 'Buy' from 'Hold' and raised its price target to $100 from $80, citing the newly announced Amazon ad partnership as a meaningful catalyst for growth. This upgrade highlights the significance of the advertising partnership and its potential impact on Roku's earnings in 2026.