Roku Surpasses Broadcast TV Viewership for Third Consecutive Month

Wednesday, Sep 3, 2025 9:11 am ET1min read
ROKU--

Roku surpasses broadcast TV viewership for the third consecutive month, with 21.4% of all TV viewing on its platform in July, compared to 18.4% for broadcast TV. Roku leads the way as the cultural shift from broadcast to streaming continues, with its share of TV viewing growing 14% year-over-year. The milestone reflects streaming across thousands of apps and live TV services on the entire Roku platform, offering a more complete picture of how Americans spend their time streaming.

Roku Surpasses Broadcast TV Viewership for Third Consecutive Month

Stay ahead of the market.

Get curated U.S. market news, insights and key dates delivered to your inbox.

Comments



Add a public comment...
No comments

No comments yet