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Roku Surpasses Broadcast TV Viewership for Third Consecutive Month
ByAinvest
Wednesday, Sep 3, 2025 9:11 am ET1min read
Roku surpasses broadcast TV viewership for the third consecutive month, with 21.4% of all TV viewing on its platform in July, compared to 18.4% for broadcast TV. Roku leads the way as the cultural shift from broadcast to streaming continues, with its share of TV viewing growing 14% year-over-year. The milestone reflects streaming across thousands of apps and live TV services on the entire Roku platform, offering a more complete picture of how Americans spend their time streaming.
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