Roku Surges 3.18% on New Streaming Service and Institutional Buys Ranks 273rd in Trading Volume

On August 15, 2025, Roku (ROKU) surged 3.18% to $90.29, with a trading volume of $362.6 million, reflecting heightened investor activity. The stock ranked 273rd in market activity, signaling renewed interest amid strategic moves and institutional activity.

Positive momentum emerged from Roku’s launch of “Howdy,” a low-cost ad-free streaming service priced at $2.99 per month. The service targets budget-conscious consumers, differentiating Roku in a competitive market. However, privacy concerns arose as the app was automatically installed on devices without user consent, sparking criticism.

Institutional investors bolstered their stakes, with Vanguard Group purchasing 254,504 shares and Deutsche Bank expanding its position. Brokerage sentiment remained cautiously optimistic, as 28 firms rated Roku a “Moderate Buy,” with an average price target near $99. Meanwhile, CEO Anthony Wood’s sale of 25,000 shares at $82.42 raised questions about insider confidence, though the company announced a share repurchase program boost alongside its new service.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day from 2022 to present yielded a total profit of $10,720 as of the latest data, with steady growth despite market fluctuations.