Roku Surges 2.64 on HBO Max Alliance as Trading Volume Jumps to 426th in U.S. Rankings

On Sept. 19, 2025, , . . equities, reflecting renewed investor interest amid strategic developments.

Roku announced a strategic partnership with HBO Max to expand its streaming platform’s content library, a move expected to enhance user retention and attract new subscribers. Analysts noted the collaboration could strengthen Roku’s competitive position in the crowded streaming market by offering exclusive premium content without direct cost to the platform.

Separately, a research firm revised its earnings forecasts for Roku, citing improved advertising revenue trends and a growing base of active devices. The firm highlighted that Roku’s recent focus on expanding its ad-supported tiers has driven consistent monetization growth, particularly in the third quarter.

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