Roku Launches Ad-Free Streaming Service "Howdy" for $2.99 per Month

Roku launches Howdy, a new ad-free subscription video-on-demand service priced at $2.99 per month. The service offers unlimited access to a growing library of popular titles from Lionsgate, Warner Bros. Discovery, and FilmRise, with no interruptions. Howdy is designed to be affordable, accessible, and easy to use.

Roku, the leading TV streaming platform in the U.S., Canada, and Mexico, has launched Howdy, a new subscription video-on-demand (SVOD) service. Howdy offers ad-free, high-quality entertainment at an affordable price of $2.99 per month [1].

The service will be available nationwide in the U.S. and features a growing library of popular titles from launch partners Lionsgate, Warner Bros. Discovery, and FilmRise. Subscribers will have access to thousands of titles and nearly 10,000 hours of entertainment, including award-winning favorites like "Mad Max: Fury Road," "The Blind Side," and "Weeds" [1].

Howdy is designed to complement existing premium services rather than compete with them. It aims to meet consumers' needs for affordable, ad-free entertainment. The service allows subscribers to cancel at any time without contracts or hidden fees [1].

Roku's CEO, Anthony Wood, stated, "Howdy is ad-free and designed to complement, not compete with, premium services. We're meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted, and on their terms" [1].

The launch of Howdy is part of Roku's strategy to grow platform monetization and expand both third- and first-party subscriptions. The service will initially be available on the Roku platform and is expected to roll out to mobile and additional platforms in the near future [1].

Roku's shareholder letter and earnings call for Q2 2025 mentioned the contemplated launch of Howdy [1].

References:
[1] https://www.businesswire.com/news/home/20250805651794/en/Roku-Launches-Howdy-an-Ad-Free-Subscription-Video-Service-Offering-Award-Winning-Entertainment-at-%242.99-Per-Month