Roku Expands Howdy Streaming Service to Prime Video in the US
ByAinvest
Tuesday, Mar 24, 2026 9:57 pm ET1min read
ROKU--
Roku has launched its ad-free streaming service, Howdy, on Prime Video in the US for $2.99/month. The service features a library of over 10,000 hours of content from various partners, including Disney Entertainment, FilmRise, Lionsgate, and Warner Bros. Discovery. This marks the first time Howdy has expanded beyond the Roku platform and joins Prime Video's lineup of over 100 subscription options. Roku's stock price has fluctuated during trading.
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