Roku CEO Anthony Wood Sells 25,000 Shares at $100/Share on September 18, 2023

Roku, Inc. [ROKU] has disclosed that Director, 10% Owner, CEO, and Chairman of the Board Anthony J. Wood has executed a transaction involving the sale of 25,000 shares at a price of $100 per share on September 18, 2023.

Roku, Inc. [ROKU] has disclosed that Director, 10% Owner, CEO, and Chairman of the Board Anthony J. Wood has executed a transaction involving the sale of 25,000 shares at a price of $100 per share on September 18, 2023. This sale comes amidst a period of increased insider activity and significant stock movements.

In recent weeks, several investment firms have upgraded Roku's stock ratings. Bank of America raised the target price from $100 to $110, while a consensus target price of $100.36 was reported Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1]. Additionally, hedge funds and institutional investors have been actively buying and selling shares, with notable purchases by Acadian Asset Management LLC, United Advisor Group LLC, and others Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1].

Insider selling has also been a notable trend. CFO Dan Jedda and CEO Anthony J. Wood sold a combined 28,000 shares valued at over $2.3 million, resulting in a decrease in their holdings Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1]. Other insiders, including CAO Matthew C. Banks and Mustafa Ozgen, have also sold shares recently Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1].

Despite these transactions, Roku's stock has shown resilience, trading down 1.9% on September 12, 2025, to $94.52. The company has a market capitalization of $13.93 billion and a consensus rating of "Moderate Buy" with a target price of $100.67 Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1].

The latest insider sale by Anthony J. Wood could indicate a strategic move or a personal financial decision. However, it is essential to note that such transactions do not necessarily reflect the company's overall outlook. Roku's recent earnings report showed a quarterly EPS of $0.07, which exceeded analysts' expectations by $0.23 Acadian Asset Management LLC Raises Holdings in Roku, Inc. $ROKU^[1].

Overall, Roku continues to face both opportunities and challenges in the streaming market. The company's strategic direction, led by CEO Anthony J. Wood, will be crucial in navigating these dynamics. Investors should closely monitor Roku's performance and any future insider transactions for insights into the company's direction.