Rogers launches Rogers Satellite, new satellite-to-mobile messaging service for all Canadians.

Rogers has launched Rogers Satellite, a satellite-to-mobile text messaging service covering 5.4 million square kilometers, more than 2.5 times the coverage of any other Canadian wireless provider. The service aims to help Canadians stay safe and connected in more places. The company invites all Canadians to join the beta at no cost, with automatic phone connection in areas without cell service.

Rogers Communications Inc. (NYSE: RCI) has announced the launch of Rogers Satellite, a pioneering satellite-to-mobile text messaging service that significantly expands the company's coverage in Canada. This groundbreaking service, which covers over 5.4 million square kilometers, represents a 2.5-fold increase in coverage compared to any other Canadian wireless provider [1].

The service is currently available to all Canadians through a free beta trial, with support for text messaging and text-to-911 services. After the beta period ends in October, Rogers Satellite will be included in the Rogers Ultimate Plan at no additional cost or will be available for all Canadians for $15/month, with early beta participants receiving a $5/month discount for 12 months [1].

Rogers Satellite leverages low-earth orbit (LEO) satellites integrated with the company's national wireless spectrum, enabling compatibility with most modern smartphones without requiring specialized equipment. This technology aims to bridge the connectivity gap in Canada, where only 18% of the land mass has traditional wireless coverage [1].

The strategic rollout of Rogers Satellite begins with text messaging and text-to-911 services, with plans to expand to data and voice services, including 911 voice capabilities, in the future. This staged approach allows Rogers to refine the technology while immediately delivering on critical safety use cases. The service has received endorsements from multiple search and rescue organizations, highlighting its potential for public safety applications [1].

While the immediate revenue impact may be modest, Rogers' satellite-to-mobile service represents a significant differentiation in the Canadian telecom market. The technology creates a foundation for new service categories in remote industrial, agricultural, and resource sectors, where reliable communications have previously been cost-prohibitive [1].

By inviting all Canadians to join the beta at no cost, Rogers aims to create immediate market penetration and establish a new revenue stream without cannibalizing existing services. The company's investment in this technology positions it as a leader in next-generation wireless connectivity, building on its legacy of innovative firsts in Canadian telecommunications [1].

References:

[1] https://www.stocktitan.net/news/RCI/rogers-launches-satellite-to-mobile-service-in-tzrlgv3c05pm.html
[2] https://www.globenewswire.com/news-release/2025/07/15/3115683/0/en/Rogers-Launches-Satellite-to-Mobile-Service-in-Canada.html