Rogers Communications and Liberty Entertainment Group Partner for Exclusive TIFF Lounge Experience

Rogers Communications and Liberty Entertainment Group have partnered to launch the Rogers Lounge at TIFF'25. The lounge will be a multiday, invite-only event space hosted at Liberty's Cibo Wine Bar and will feature post-screening celebrations for TIFF'25 films. Liberty will create unique menus for each activation, and studios and filmmakers can contact YBIMC to have their projects considered for a fully turn-key event.

In a strategic move to enhance its presence in the entertainment industry, Rogers Communications has partnered with Liberty Entertainment Group to launch the Rogers Lounge at the 50th annual Toronto International Film Festival (TIFF'25). The Rogers Lounge, an invite-only multiday event space, will be hosted at Liberty's Cibo Wine Bar and will feature post-screening celebrations for the festival's films.

The partnership, announced ahead of the festival, marks Rogers' commitment to world-class cinema and the people who create it. As the Presenting Partner of TIFF this year, Rogers aims to create a unique and dynamic event venue that will host some of the most compelling post-screening celebrations at TIFF'25. Liberty, known for its award-winning venues and Michelin-Starred chefs, will create memorable and unique menus for each activation, ensuring that the events thematically align with the films and filmmakers being celebrated.

Studios, agents, filmmakers, and producers who wish to have their projects considered for a fully turn-key event can contact YBIMC in Toronto, which has been hired by Rogers and Liberty to produce the events and program the space. The Rogers Lounge is expected to be a significant draw for the festival, offering an exclusive and high-profile setting for industry professionals to network and celebrate.

This collaboration not only signals Rogers' growing influence in the entertainment sector but also underscores its commitment to expanding its content offerings and subscriber value proposition. As Rogers continues to invest in its entertainment portfolio, investors should watch for developments that could further strengthen its competitive position and growth prospects.

References:
[1] https://www.prnewswire.com/news-releases/rogers-communications-and-liberty-entertainment-group-partner-to-launch-the-rogers-lounge-at-tiff25-302526900.html
[2] https://simplywall.st/stocks/ca/telecom/tsx-rci.b/rogers-communications-shares/news/bell-rogers-channel-sharing-deal-might-change-the-case-for-i