Rocky Mountain High Brands: A New Chapter in Beverage Industry Growth

Rocky Mountain High Brands, Inc. (RMHB) has announced a strategic restructuring of its management and initiatives, marking a new chapter in its growth and a broader vision for its future. The company, a diversified and dynamic player in the beverage sector, is committed to raising the quality and expectations of its owned brands and key niche opportunities. With a DNA rooted in innovation, RMHB is poised to make a significant impact in the beverage industry.
The company has retained turnaround specialists with expertise in manufacturing, sales & marketing, finance, and a vast network of associates. These consultants will fast-track the improvement of RMHB's infrastructure, including additional investment capital. By maintaining proper finished goods inventory on its own brands and providing shorter lead times for private label customers' products at lower costs, RMHB is set to enhance its competitiveness in the market.
RMHB's short-term goals include becoming compliant under Rule 15c2-11 in the fourth quarter of 2024, developing strong management compensated based on performance, implementing business strategies resulting in lower G&A costs and lower fixed costs on all products, and providing access to private capital. Additionally, the company aims to create improved terms with its suppliers and strengthen existing and new lines of credit to more easily offer terms to customers.

The consultants retained by RMHB have complete control over funds received from sales revenue, loans, and investment capital. This strategic allocation of funds will be used to fuel growth, reduce current debt, and optimize operational efficiency and productivity. By investing in improved intake policies and internal manufacturing standards, RMHB can ensure a smoother production process and enhance its competitiveness in the beverage sector.
RMHB's commitment to innovation is evident in its product portfolio. The company's newest brand, ElectroSport Electrolyte, has commenced production and earned shelf space in a large international grocery store chain. With a focus on the growing sports drink category, RMHB believes these drinks can be a disruptor in the electrolyte category and will continue to optimize its distribution and sales strategies to support the strengthening and growth of the overall ElectroSport Electrolyte brand.

In conclusion, Rocky Mountain High Brands' strategic restructuring and focus on innovation position the company for improved financial performance and growth in the beverage sector. With a strong commitment to quality, a diversified business model, and a talented team of consultants, RMHB is well-equipped to capitalize on opportunities in the beverage industry and create value for its shareholders.