Rocky Mountain Chocolate Factory shares surge 21.43% intraday after major insider purchases by VALUE INVESTMENT CORP. GLOBAL and Interim CEO.

Rocky Mountain Chocolate Factory surged 21.43% intraday trading, driven by recent insider buying activity and franchise growth optimism. Major shareholders, including VALUE INVESTMENT CORP. GLOBAL and Interim CEO Jeffrey Geygan, purchased over $460,000 worth of shares in the past six months, signaling confidence in the company’s strategy. Concurrently, the company’s recognition in Entrepreneur Magazine’s Franchise 500® ranking and commitments for 34 new stores bolstered investor sentiment about its expansion potential. Despite a 4.43% revenue decline in Q3 2026, improved gross margins and profitability were highlighted in earnings discussions, balancing concerns with optimism. The stock’s sharp intraday rise aligns with the positive narrative around institutional confidence and long-term franchise-led growth prospects.