Rockwell Automation's Saudi EV Factory Deal Reframes Its Industrial Software Ambitions
ByAinvest
Friday, Jan 30, 2026 10:29 am ET1min read
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Rockwell Automation has announced an expanded collaboration with Lucid to deploy its FactoryTalk MES and training programs at Saudi Arabia's first vehicle manufacturing facility. The partnership aligns Rockwell's industrial automation capabilities with Saudi Arabia's Vision 2030 push to build an electric vehicle manufacturing hub. While this collaboration shapes Rockwell's investment narrative, it is unlikely to shift the near-term picture significantly compared with existing drivers like software bookings and backlog.
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