Rockwell Automation opens registration for Automation Fair 2025 in Chicago.

Rockwell Automation has opened registration for its Automation Fair 2025, a 4-day event at McCormick Place in Chicago from November 17-20. The event, which attracts over 10,000 professionals worldwide, features immersive information, innovations, and practical discoveries. It is a global gathering that prepares the future of industrial operations, where revolutionary technologies are introduced, new ideas emerge, and groundbreaking innovations are unveiled.

Rockwell Automation has opened registration for its Automation Fair 2025, a four-day event set to take place at McCormick Place in Chicago from November 17-20. The event, which attracts over 10,000 professionals worldwide, is a global gathering that prepares the future of industrial operations. It showcases the latest technologies, innovations, and practical discoveries, making it a pivotal platform for the industry.

The Automation Fair 2025 is designed to be an immersive experience, featuring a range of interactive exhibits, workshops, and presentations. This year's event is expected to highlight Rockwell Automation's strategic focus on digital transformation, sustainability, and workforce modernization. These themes are not only aligned with the company's recent earnings performance but also with broader industry trends.

Rockwell Automation's Q2 2025 earnings report showed a resilient performance, with operating margins expanding to 20.4% despite a 6% sales decline [1]. The company's Software & Control segment, a cornerstone of its digital transformation strategy, saw a significant margin expansion to 30.1% from 25.7%. This segment's performance underscores the growing demand for AI-driven analytics, cloud-based solutions, and digital twin technologies—areas where Rockwell has heavily invested.

Baird's decision to raise its price target for Rockwell Automation to $355 from $340, following the Q2 results, reflects the analyst's confidence in the company's ability to capitalize on long-term secular trends [1]. These trends include the digitization of manufacturing, the rise of AI and IIoT, and the global push for sustainable production.

The Automation Fair 2025 is set to be a showcase of Rockwell Automation's strategic alignment with these trends. The event will feature immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), which are transforming how businesses operate, train their people, and interact with customers [2]. These technologies enable employees to learn and make decisions in a consequence-free virtual world, enhancing their skills and confidence.

In the context of the broader industrial automation market, Rockwell Automation's focus on digital transformation, sustainability, and workforce modernization positions it to address the skilled labor gap and support clients in their transition to smart manufacturing. The company's partnership with Microsoft and NVIDIA to develop AI-enhanced automation tools further solidifies its leadership in this space.

For investors, the Automation Fair 2025 offers an opportunity to gain insights into Rockwell Automation's strategic positioning and the broader trends shaping the industrial automation sector. The event will provide a platform to engage with industry experts, explore innovative solutions, and network with professionals from around the world.

References:
[1] https://www.ainvest.com/news/rockwell-automation-strategic-momentum-buy-rating-justification-convergence-earnings-trends-analyst-confidence-2508/
[2] https://eliteitteam.com/blogs/immersive-technology-for-business/