Rocket Companies Launches AI-Led Homeownership Platform with Redfin Partnership

Rocket Companies and Redfin have launched a nationwide Super Bowl campaign featuring a TV ad and "The Great American Home Search" contest. The partners are introducing a new AI-powered conversational app for home searchers, aiming to bring search, transaction, and community tools into a single experience. The campaign aims to deepen engagement and create more chances to cross-sell mortgages and other finance products. The stock trades around $19.2 per share, with a 53.9% return over the past year and a 123.2% return over three years.