Roblox Teams Up with Netflix, Lionsgate, and Sega for New IP Licensing Platform

Roblox has launched a new IP licensing platform in partnership with Netflix, Lionsgate, Sega, and Kodansha. The platform allows companies to offer their IPs to creators to build and integrate characters and worlds into Roblox games. Seven IPs are currently available for licensed use, with more to be added later this year. Roblox aims to have 10% of all global gaming content revenue flow through its ecosystem.

Roblox has introduced a new IP licensing platform in collaboration with Netflix, Lionsgate, Sega, and Kodansha. This platform allows companies to offer their intellectual properties (IPs) to Roblox creators, enabling them to build and integrate characters and worlds into Roblox games. Currently, seven IPs are available for licensed use, with more expected to be added later this year. Roblox aims to have 10% of all global gaming content revenue flow through its ecosystem by streamlining the licensing process for both rights holders and creators.

The new platform, known as the Roblox License Manager and Licenses catalog, aims to simplify the complex and time-consuming process of IP licensing. Traditionally, potential licensees had to negotiate with various stakeholders and undergo regular reviews, which could take months. This new system allows rights holders to register their IPs, set customizable terms, and monitor usage in real-time. Creators can request licenses through the Licenses Catalog in the Creator Hub, making the process more efficient and accessible [1].

Roblox's partnership with Netflix, Lionsgate, Sega, and Kodansha brings high-profile IPs with built-in fan bases to the platform. These include Netflix's "Squid Game" and "Stranger Things," Lionsgate's "Twilight" and "Saw," Sega's "Like a Dragon," and Kodansha's "Blue Lock" and "That Time I Got Reincarnated as a Slime." These partnerships signal Roblox's ambition to serve both mainstream and niche audiences [2].

Sega, one of the founding partners, has offered a 50% revenue share to Roblox creators who use its "Like a Dragon" license, provided their experiences attract over 1,000 daily active users. Netflix, on the other hand, grants creators a 15% revenue share for "Stranger Things" and "Squid Game" experiences without a minimum DAU requirement [2].

The launch of this platform is part of Roblox's strategy to achieve its goal of having 10% of all global gaming content revenue flow through its ecosystem. In 2024, Roblox creators earned $923 million on the platform, a 25% increase from $741 million in 2023, and are on track to receive over $1 billion in 2025 [3].

References:

[1] https://variety.com/2025/gaming/news/roblox-licensing-platform-lionsgate-netflix-sega-kodansha-1236453659/
[2] https://www.gamedeveloper.com/business/sega-netflix-and-others-will-let-roblox-creators-monetize-their-major-franchises
[3] https://www.ainvest.com/news/roblox-licensing-revolution-era-cross-media-ip-monetization-2507/