Roblox Surges to 79th in Trading Volume with $843 Million Day as Google Partnership Boosts Stock

On April 1, 2025, Roblox's trading volume reached $843 million, marking an 182.04% increase from the previous day. This surge placed Roblox at the 79th position in the day's trading volume rankings. Roblox's stock price rose by 4.63%.

Roblox has recently announced a significant partnership with Google, integrating Rewarded Video into Google Ad Manager. This collaboration aims to simplify the process for brands and agencies to purchase ads and reach a broader audience. The new video ad format will feature full-screen, 30-second advertisements that reward users with in-game benefits, boasting an average completion rate of over 80%.

In addition to Google, Roblox has partnered with several data measurement firms, including Cint, DoubleVerify, Integral Ad Science, Kantar, and Nielsen. These partnerships will provide advertisers with tools to measure the effectiveness of their campaigns, ensuring brand safety and optimizing return on investment. Roblox's immersive advertising options, such as Billboards, will also be integrated into Google Ad Manager, allowing for programmatic scaling of these ads.

This strategic move positions Roblox as a prime destination for advertisers targeting Gen Z consumers. The platform's immersive and open nature allows brands to create engaging experiences, attracting major players like Ikea, Gucci, and Warner Bros. The partnership with Google is expected to further enhance Roblox's advertising capabilities, making it an even more attractive platform for brands looking to reach younger audiences.