Roblox Stock Surges 192% YTD on Strategic Moves Analysts Hike Price Targets as $1.07 Billion Volume Ranks 86th in Market Activity

On September 8, 2025, Roblox (RBLX) closed up 0.61% with a trading volume of $1.07 billion, ranking 86th in market activity. The stock has surged 192% year-to-date, driven by strategic initiatives and analyst optimism.

Bank of America raised its price target to $171 from $159, citing a 23.4% Developer Exchange (DevEx) rate increase announced at the Roblox Developer Conference. The firm highlighted that incremental DevEx costs were already factored into Q4 EBITDA guidance, suggesting prior estimates underestimated growth potential. BofA also adjusted its valuation multiple to 40x EV/CY27 EBITDA, aligning with industry benchmarks for high-growth software firms.

Multiple analysts reinforced positive outlooks. Needham maintained a $159 target after the launch of “Moments,” a feature expected to boost user engagement and in-app purchases. BMO Capital and Oppenheimer kept $150 and $158 targets respectively, citing 123% year-over-year user growth and partnerships with creators like KreekCraft. Wedbush praised Roblox’s child safety measures and recent hit games, maintaining a $165 target as a key growth catalyst in gaming.

Strategic moves included a collaboration with the International Age Rating Coalition to standardize content ratings, replacing existing maturity labels. This aligns with broader efforts to enhance platform trust and expand user demographics. Analysts noted that the DevEx rate hike, the first in eight years, signals confidence in long-term monetization without compromising developer incentives.

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